Top 5 Cannabis SEO Strategies For Dispensary Business
The rapid spread of legalization across several states has eased laws around cannabis consumption and sale. The revolutionary decision has led to the setting up of several cannabis businesses. As more dispensaries are starting to establish across the country, they are faced with the same challenges as that of other industries – How to stand out in the market and grow their customer base?
Given the sensitivity of the business segment, typical marketing strategies such as print media are ruled out almost immediately. But, like most industries, it is possible to leverage the power of digital marketing through elegant tools such as SEO rankings to increase visibility. Improving your SEO game would mean that you are just a click away from your customer. Here are five effective tips to improve your website SEO.
1. Focus On Local Keyword Search
Keyword optimization is an important part of elevating SEO traffic for Cannabis Stores. The right strategies can get you visibility from potential customers who are looking for your products or service. Hence the best way to increase the visibility of your cannabis dispensary in your area is to target local searches.
Explore what customers in your area are searching for. For example, suppose the searches include medical marijuana near me, a cannabis dispensary near buy, where to buy cannabis in Arizona. In that case, your keywords can be medical marijuana for sale, buy cannabis in Arizona. Inducing these targeted searches into your keywords can considerably improve your SEO ranking. Geography is an important element to include in your keyword as it is a very common part of search phrases. It helps to reach out to customers looking for your products in the nearby area.
2. Content Is King
One of the most effective ways of increasing user traffic to your webpage is to add relevant content. The main goal of google search is to connect the user's query to the most relevant content. Creating keyword-rich content through blogs, images, videos can be a powerful way of enhancing visibility among your customers.
Apart from the page that describes the products available at your dispensary, solid content about cannabis laws, benefits, or other relevant titles based on customer queries can be a powerful way to boost SEO ranking. Offering good quality brimming with relevant information for customers to explore can be a great way of making a difference and abolishing their scepticism.
3. Make Your Website Mobile Friendly
Smartphones are taking over the world, and it is an important trend to factor in while considering SEO for your website. Users tend to reach out through smartphones while looking for local stores, and hence keeping your digital presence mobile-friendly is crucial to expand your customer base. Google rewards websites optimized for mobile searches by increasing ranking. It is because the platform becomes more customer-friendly.
Tweak your existing website if necessary, and make it more responsive and adaptive to a mobile platform. Access simple aspects such as if the page fits in the screen properly is the content clearly visible. You can also explore options such as delivery through mobile-friendly websites to appeal to your customers.
4. Create A Google Business Profile
One of the best digital marketing tips for any new cannabis dispensary could be to claim a Google My Business Page. It is a powerful asset to enhance your SEO ranking as it brings your business to page 1 on google search. So when users look for dispensaries in your area in google search or google maps, yours makes it to the top of the list.
Creating a Google My Business Page is a simple but effective means of increasing foot traffic to your dispensary. It helps you to stand out among the other companies in your area and get closer to customers looking for cannabis and related products.
5. Collect Reviews
Reviews play a crucial role in improving SEO. They carry about 13% weightage while evaluating your SEO ranking. The reason behind this is that today most viewers turn to online reviews as a trusted source for obtaining information for decision making. Cannabis is an emerging market where most new users are basing their decisions on online reviews and articles. These reviews are like a recommendation for new users to try your dispensary for procuring a high-quality product. Hence focus on this aspect of SEO for amazing benefits.
Local businesses have trouble centralizing the reviews scattered around the internet to increase visibility. Hence try to showcase reviews within your website to increase visibility and credibility. Request your customers to include keywords such as medical marijuana cards or other products at your dispensary based on the keyword search in your region. It helps to correlate these reviews during a google search and increase your website ranking that also elevates visibility.
Good customer satisfaction policies will result in happy customers who will now be willing to share their experience and support your growth. So work on providing a good experience to your user and leverage the same to enhance your SEO rank.
Conclusion
Following the right SEO strategy for your cannabis business can be of huge value for your company. Having your website appear at the top of the search with good content and reviews can be a great way of promoting your business and captivating new users. Creating a trust factor even before they enter your dispensary is possible with the right SEO strategy, especially if you can address the most common queries in your local area.